SEO Case Study
Skyrocketing a Law Firm’s Organic Traffic by 800%
In an industry as competitive as law, standing out in search is paramount. Join us as we reveal the secrets behind this remarkable achievement and demonstrate how our strategic SEO approach delivered exceptional results.
Managed SEO Campaign Results
Dramatic and sustained increases in organic traffic value
$11,700
Additional monthly organic traffic value.
7,700
Organic website visits/month.
2,036%
Increase in organic traffic value.
800%
Qualified organic website traffic increase.
Opportunity
Increase authority & competitive advantage
A law firm approached us to optimize their website. Despite launching in June 2015, the site had experienced minimal traffic growth over the past four years.
With the number of active lawyers increasing by 15% over the past decade, the firm understood the importance of a robust SEO strategy to attract qualified leads and clients.
Solution
Smart keywords & valuable content
The SEO Audit
To kickstart our partnership, we conducted a comprehensive SEO audit of the law firm’s website. It became apparent that the legal industry posed fierce competition. Our analysis revealed that securing a spot within the top 10 local search results for the term “law firm” would require an estimated 310 backlinks. While the firm had made some progress in acquiring backlinks independently, it was clear that additional work was needed. Fortunately, link building is our area of expertise.
Competitive Gap Analysis
Understanding our client’s competition was crucial in gaining a competitive edge. Through a comprehensive competitive gap analysis, we identified 2,852 unique keywords that our client had yet to target. Many of these keywords centered around marijuana laws, one of their specialties. We capitalized on this discovery by creating targeted content on their website, attracting relevant and engaged traffic.
Keyword Opportunities
We believe in working smarter for our clients, and one of our strategies involves identifying “easy wins” keywords. These are the keywords that the website is already ranking for in positions 4-30. By strategically optimizing these keywords, we can achieve quick traffic gains. In total, we identified 667 “easy win” keywords, several of which boasted high search volumes and presented excellent opportunities for reaching the top 10 rankings.
During our research, we stumbled upon valuable keywords, such as “domestic violence charge in <local modifier>,” with a significant cost-per-click (CPC) of $90. While this might seem substantial, it underscores the competitive nature of the legal industry, where law firms can easily recoup such investments given the high value of their clients.
The SEO Strategy
Our tailored link-building program, combined with high-quality guest posts, proved instrumental in achieving outstanding results for the law firm. Our link-building efforts included contextual links from authoritative sites, amplifying their online presence. We also customized our guest posting product, allowing the firm to choose blog length and focus on domain authority or publisher website traffic.
The Secret Sauce
Managed SEO + Trust + Time
This law firm entrusted us with their rankings and traffic, and we are proud to have exceeded their expectations. Our managed SEO program proved to be the ideal solution, offering a comprehensive and customized approach to their needs.
By harnessing the power of strategic link building and impactful guest posts, we catapulted their organic traffic by over 800%, positioning them as the leaders in their field. Ready to embark on your own success story?
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